![]() ![]() By doing that, we’ve been able to create a consumer base that looks very much like America. The brand is the fastest growing American whiskey. We decided we were going to market to everyone, and we were not going to market by gender or race - which meant that everybody was seeing the exact same marketing campaign. Uncle Nearest Premium Whiskey honors the worlds first-known African American master distiller, Nearest Green. Our demographic is of every race, and our demo is 50-50 women and men in terms of who drinks Uncle Nearest. A small-batch whiskey from Uncle Nearest that is hand-selected by its founders and carefully curated by fifth-generation master blender Victoria Eady Butler. Black people are not going to be naturally drawn to that. Uncle Nearest 1884 Small Batch Whiskey is a 93-proof whiskey distilled, aged and bottled entirely by Uncle Nearest. Stir approximately 30 seconds, or until desired chill and dilution. In 2017, entrepreneur and author Fawn Weaver who did not have a background in the spirits industry invested 1 million of her own money to found Uncle Nearest Premium Whiskey. The challenge as I see it with whiskey is, until Uncle Nearest, the heritage story was about a white man. Combine Uncle Nearest Premium Whiskey, simple syrup, and bitters over ice in a rocks glass. Whiskey is very different in that people who consume it are almost as invested in the backstory of the whiskey as they are in the whiskey itself. Visit one of these locations or buy online. You just have to have a really good product. It isn’t just about the spirit itself ― if you vodka or tequila or rum, you don’t have to have a story. The brand is the fastest growing American whiskey in US history, and the portfolio is the Most Awarded American Whiskey or Bourbon of 2019, 20. The whiskey industry overall is very unique in that it’s a heritage- and story-driven spirit. Uncle Nearest Premium Whiskey honors the world’s first-known African American master distiller, Nearest Green. Advent Calendars Ardbeg Blended Whisky Bourbon Cocktail of the Week cocktails Diageo Drinks.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |